big eyed bird creative • design, advertising and marketing


branding branding
columbia classical ballet - pr, social media, website

The Columbia Classical Ballet (CCB) needed to develop a way to reach a new generation of fans.

After an in depth consultation, bigeyedbird creative developed a strategic plan to clean up their existing social media and consolidate it to have a universal theme that revolved around the love and art of classical ballet. In the first twelve months, we developed a communication plan that encompassed social media, public relations, e-mail communications, and a website that spoke to the unique nature of the company.

bigeyedbird creative created a unified message, social media platform, and website that would appeal to a younger audience while not alienating their existing, dedicated fan base. We are now in our third season with CCB and we continue to build on the momentum created during our first two years of our relationship with the Columbia Classical Ballet.