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scceba - rebranding & 2014 clean energy summit

The South Carolina Clean Energy Business Alliance (SCCEBA) is a cooperative enterprise dedicated to making South Carolina a hub for the clean energy manufacturing supply chain. SCCEBA represents the needs and interests of this growing industry through policy development, educational outreach to decision makers, and strategic economic development. Looking to attract new members and better reflect the nature of the organization, SCCEBA asked bigeyedbird creative to update their existing brand, while maintaining the integrity of their existing graphic icon. A simplified graphic and updated logotype was used to reflect a more professional, modern image. The new brand was also implemented throughout the 2014 Clean Energy summit collateral, which included a dimensional mailer to urge summit attendance.