big eyed bird creative • design, advertising and marketing


River Rocks 2014- campaign collateral River Rocks 2014 - campaign collateral
river rocks - public relations

River Rocks continues to be the largest fundraising event for the Congaree Riverkeeper who works to keep our rivers safe and our community in-the-know regarding the health of one of our areas greatest assests, our three rivers. Working with River Rocks for the third year, bigeyedbird creative continues to help to promote this fun, family friendly, and worthwhile community event. Visit their website to learn more!

In 2014, the River Rocks Music Festival was preparing for its fourth year of this special, fundraising festival. Presented by the Congaree Riverkeeper, River Rocks offers a unique, laid-back and family-friendly festival experience steeped in good music and river conservation. In need of a creative and cost-effective way to jump-start the local public relations campaign, bigeyedbird creative conceived an idea for press kits combining the two (basic) elements of the festival: water and rocks. Using mason jars, river stones, and simple "Join us on the Rocks" message suspended in water, the completed kits were distributed to local media outlets in Columbia. The results, a great response by the media and an event enjoyed by music fans, outdoor enthusiasts, and people from across the reigion looking for a great day filled with fun!