Campaign and Collateral Campaign and Collateral Campaign and Collateral
richland one school district: gifted & talented
dance and theatre - branding and campaign

When Richland One School District (RO) contacted bigeyedbird creative to help with awareness for their Gifted & Talented Dance and Theatre Programs, we were thrilled. We love supporting the arts! We worked with the RO Team to craft messages that took a unique perspective on typically negative comments that are sometimes directed at students. Utilizing students in these unique programs, we were able to capture images of the passion students bring.

A reuseable poster series was designed for display in all RO schools to encourage students to participate in auditions for both programs. Additonal collateral was created to inform students, parents, and educators of the benefits of participating in these programs. This included a sticker, brochure, magazine article and promotional video. The end result... happy clients, happy students, and more informed parents and educators.